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Opendisc for Emi e SonyBMG
Posted on 02/01/2008
It’s easy: put the CD into your computer and give some personal info, and you’ll have access to the private area of your favourite artist’s website, you can watch exclusive and special Internet content, and get news before anyone else. It also allows you to participate in contests to meet your favourite artist or win tickets to their concert.
This is an example of the new politics of the record industry, aimed at building customized and interactive relationships with the people who buy their products.