Children are the future and Mp3 player producers should always bear this in mind . Nearly 30% of iPod users and users of other music player devices are in fact children under 18 years of age.
This means that it is extremely necessary for brands to plan their marketing strategies expressly according to the needs and requests of this age group. The survey “Kids and digital content” brought out in the Us by the research company Ndp, specialized in entertainment, showed that 31% of children between 6 and 10 years of age listen to their favorite songs using headphones and for half of them an Mp3 player is synonym of iPod nano.
According to Npd, young kids between 2 and 14 years old listen in average to 125 songs, watch 10 TV shows and 15 films.