Cisco Systems has software in the works that will help large media companies build interactive and social networking into their properties, The Wall Street Journal said Tuesday.
The new software called Eos, which stands for entertainment operating system, will allow media and content companies to build online communities for niche groups. Specifically, the software will help these companies monitor the community's interaction with each other and the content itself.
Eventually, it could even offer content recommendations from other parts of the Web site to community users. And it could help target community members with online advertising. In short, it offers content providers and media companies new ways to monetize content in a more efficient way.