Once again Google tries to reassure the cinema and television industry, worried about the advancing of piracy of shared contents among users.
Yesterday Google announced “YouTube Video Identification”, a filtering technology tool created in Mountain View’s laboratories in order to prevent easy sharing of images protected by copyright and, in the meantime, prevent legal problems (like the 1 billion dollar legal trial brought out by Viacom).

In the long run, the aim is double: on one side softly “domesticate” the “undisciplined” community; on the other, create a platform for the re-distribution of contents, which is economically virtuous for both majors and Google (that invested 1,65 billion dollars on YouTube).